Posts Tagged ‘ ncaa tournament ’
For all of the marketers out there, I'd like to propose a creative alternative: let's see what happens if we fill out our tournament brackets based on the concentration of the top basketball-crazy segments found in a college team's home market.[ READ MORE ]
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up head-to-head?[ READ MORE ]
Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.[ READ MORE ]
Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of [...][ READ MORE ]
Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or [...][ READ MORE ]
Download the Holiday marketer checklist>>
