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Posts Tagged ‘ ncaa basketball ’

More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

  • March 22nd, 2012
  • Posted in Consumer Insights

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts...[ READ MORE ]

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

  • April 6th, 2011
  • Posted in Consumer Insights . Featured

Basketball alone doesn't define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.[ READ MORE ]

Gauging the Interest Level of NCAA Tournament Host Cities

  • March 14th, 2011
  • Posted in Consumer Insights . Featured

Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.[ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

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