Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

The iPad is the most popular device for mobile transactions

Posted on Sep 05 2013 by
Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.


Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.


Fun facts from the EMS Client Summit – understanding consumer

Posted on Jul 11 2013 by
Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.


Marketing to mobile – why is it so different?

Posted on Jul 08 2013 by
Marketers need to better understand why mobile marketing is different in order to better utilize this growing channel.


Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

Housekeeping items for the 2013 holiday season

Posted on Jun 25 2013 by

Lifestyles of the LGBT community: Focus on Auto, Food and

Posted on Jun 20 2013 by

Four mobile marketing pitfalls to avoid

Posted on Jun 18 2013 by
Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.


Americans spend 58 minutes a day on their smartphones

Posted on May 28 2013 by

    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

    Latest Tweets