Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

Holiday hot sheet – The battle of desktop vs. mobile

Posted on Nov 07 2013 by
Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.

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Engage on-the-go shoppers this holiday season

Posted on Oct 22 2013 by
Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into how to engage mobile, or on-the go, shoppers this holiday season.

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Top holiday email predictions for 2013

Posted on Oct 21 2013 by
Liz Gould reveals the top ten email predictions for this holiday season.

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Highlights from our mobile plus email interactions report

Posted on Oct 03 2013 by
A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report.

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The iPad is the most popular device for mobile transactions

Posted on Sep 05 2013 by
Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter.

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Tap, Swipe, Go: Meet the Connected Traveler

Posted on Jul 24 2013 by
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.

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Fun facts from the EMS Client Summit – understanding consumer

Posted on Jul 11 2013 by
Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.

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Marketing to mobile – why is it so different?

Posted on Jul 08 2013 by
Marketers need to better understand why mobile marketing is different in order to better utilize this growing channel.

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Three ways to optimize emails for mobile

Posted on Jun 28 2013 by

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