Tag: Mobile marketing

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The holiday shopping season is coming – how will you e...

Survey: what are marketers planning for the upcoming holiday...

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Social media, segmentation and marketing success...

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena,...

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Flopping on a mobile marketing campaign...

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or simply a zip code during the opt-in process, you...

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M-commerce: mobile phones are quickly becoming an indi...

A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28% of smartphone owners, you also watch videos on your phone. This video highlights some of the mobile trends we’ve been spo...

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A mobile nation: Over 9-in-10 adults, 3-in-4 teens and...

Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to Experian Simmons, cell phone ownership among adults in this country currently stands at 92%, up from 73% in 2007....

Read More A mobile nation: Over 9-in-10 adults, 3-in-4 teens and 1-in-4 kids own a cell phone
How to target your audience like a politician...

Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented TV ads in his local election area. The TV ad was tailored so that multiple ads with different messages were delivered to each of his...

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Marketing Innovation Report 2012: Mobile Apps Gaining...

It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for the apps marketplace to reach 1B downloads. As the fastest-adopted channel, mobile has to be on a marketer’s r...

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Mobile marketing trends...

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the...

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Mobile market overview...

Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time....

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