Tag: Mobile marketing

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Smartphone users flock to mobile IM/chat apps...

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of...

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CNBC World features EMS: technology and the hyper-conn...

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show....

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Young adults: Texting is just as meaningful as a phone...

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a...

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Bill Tancer talks consumer confidence and holiday shop...

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing...

Read More Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV
What you need to know about Facebook’s new Mobile App ...

Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to a...

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DMA 2012 – lots of thought leadership on tap...

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown:...

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iPhone 5 and iPad Mini searches on the rise...

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows...

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When it comes to the digital future, go back to the ba...

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile...

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What’s on tap this holiday shopping season?...

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping...

Read More What’s on tap this holiday shopping season?