Tag: Mobile marketing

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Mobile takes on television for device supremacy...

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing...

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Meet today’s new smartphone consumers...

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up....

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Engage on-the-go shoppers this holiday season...

Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into how to engage mobile, or on-the go, shoppers this holiday...

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Tap, Swipe, Go: Meet the Connected Traveler...

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important seg...

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Lifestyles of the LGBT community: Focus on Auto, Food ...

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services...

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Four mobile marketing pitfalls to avoid...

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile...

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Americans spend 58 minutes a day on their smartphones...

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone...

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Using the Shazam mobile app to engage television audie...

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated...

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For every hour online Americans spend 16 minutes on so...

If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on...

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