Tag: Mobile marketing

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Entering the kinetic email age...

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

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Stay plugged into the Connected Traveler [Infographic]...

Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage...

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Four strategies to make the holiday season shine brigh...

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...

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Rethinking search in the mobile age...

Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers are rethinking...

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3 reasons to make mobile your priority...

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your p...

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Apple Pay grants iPhone owners’ wish...

Today’s announcement from Cupertino, CA on the launch of Apple Pay, a mobile payment option that combines near-field communication (NFC) with Apple’s new Secure Element chip in both the iPhone 6 and Apple Watch, is a wish come true for many Apple fan-boys and gir...

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What ‘Battlestar Galactica’ can teach us about geotarg...

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use...

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Hispanics are mobile-dominant. Are your campaigns?...

Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....

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How device recognition can make marketing campaigns be...

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled....

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