Tag: Mobile marketing
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...