Posts Tagged ‘ mobile marketing ’

How device recognition can make marketing campaigns better

Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with which data-driven marketers have struggled. [ READ MORE ]

Mobile takes on television for device supremacy

Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how marketers target customer experiences, as well as how they develop marketing plans.[ READ MORE ]

Meet today’s new smartphone consumers

There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up. [ READ MORE ]

Make your emails ring with a “tap 2 call” button

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting. [ READ MORE ]

The grid, the bad and the ugly: Mastering responsive design

This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.[ READ MORE ]

Holiday hot sheet – The battle of desktop vs. mobile

Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.[ READ MORE ]

Engage on-the-go shoppers this holiday season

Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into how to engage mobile, or on-the go, shoppers this holiday season.[ READ MORE ]

Top holiday email predictions for 2013

Liz Gould reveals the top ten email predictions for this holiday season.[ READ MORE ]

Highlights from our mobile plus email interactions report

A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report. [ READ MORE ]

The iPad is the most popular device for mobile transactions from emails

Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter. [ READ MORE ]