Tag: Mobile marketing

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

Read More Client Holiday Readiness Series: increase customer retention
Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

Read More Developing a mobile app? Don’t forget about SMS
Luxury consumer trends and mobile strategies...

Luxury consumer trends and digital successes of today’s top luxury apparel b...

Read More Luxury consumer trends and mobile strategies
Citi’s Head of Digital Marketing talks financial servi...

Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to s...

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Record number of mobile visits to retail sites expecte...

This holiday is poised to be the first season in which mobile visits to retail sites exceed...

Read More Record number of mobile visits to retail sites expected this holiday
Entering the kinetic email age...

Kinetic email is the latest buzz term: what it means and when it makes sense for your...

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Stay plugged into the Connected Traveler [Infographic]...

Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage...

Read More Stay plugged into the Connected Traveler [Infographic]
Four strategies to make the holiday season shine brigh...

A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...

Read More Four strategies to make the holiday season shine brighter [infographic]