Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

Email and mobile highlights from this holiday season

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email and mobile messages from retail brands.


The importance of engaging consumers on their terms this holiday

Posted on Nov 23 2015 by
Engaging consumers across channels builds loyal customers all year.


Luxury consumer trends and mobile strategies

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury apparel brands.


6 rules to remember when creating SMS/MMS campaigns

Posted on Nov 18 2015 by
Here’s our list of six things you need to consider when creating SMS/MMS campaigns.


Email and mobile marketing: Don’t drop the ball!

Posted on Nov 17 2015 by
The first step in optimizing your email and mobile marketing integration is to know where you stand today.


Citi’s Head of Digital Marketing talks financial services challenges

Posted on Nov 11 2015 by
Brian Hovis of Citi talks Financial Services marketing challenges – all require data, organizational shifts and strong technology to solve.


Email engagement is no exception to mobile rule this holiday

Posted on Nov 10 2015 by
Email engagement via mobile is on the rise this holiday season.


The Experian Marketing Suite powers Movember’s cross-channel marketing program

Posted on Nov 04 2015 by
The Movember Foundation adds mobile to its cross-channel strategy to enable more real-time communication.


Record number of mobile visits to retail sites expected this

Posted on Nov 02 2015 by
This holiday is poised to be the first season in which mobile visits to retail sites exceed desktop.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

    Latest Tweets