Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

What the Verizon/Yahoo merger means for digital marketing

Posted on Jul 26 2016 by
Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel opportunities.

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Marketing attribution: You don’t have to compromise

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help you improve your marketing strategy.

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Managing consumer identities with a single customer view

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers through a single customer view.

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5 musings on mobile space

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Developing a mobile app? Don’t forget about SMS

Posted on May 03 2016 by
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

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Bon-Ton makes mobile marketing magic for the holidays

Posted on Mar 17 2016 by
Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing opportunities

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Email as a springboard for data-driven marketing

Posted on Mar 16 2016 by
“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and channels.

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Email and mobile highlights from this holiday season

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email and mobile messages from retail brands.

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