Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

5 musings on mobile space

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Developing a mobile app? Don’t forget about SMS

Posted on May 03 2016 by
Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

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Bon-Ton makes mobile marketing magic for the holidays

Posted on Mar 17 2016 by
Bon-Ton works with Experian Marketing Services to capitalize on new mobile marketing opportunities

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Email as a springboard for data-driven marketing

Posted on Mar 16 2016 by
“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and channels.

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Email and mobile highlights from this holiday season

Posted on Jan 15 2016 by
Trends and performance findings from our research on promotional email and mobile messages from retail brands.

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The importance of engaging consumers on their terms this holiday

Posted on Nov 23 2015 by
Engaging consumers across channels builds loyal customers all year.

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Luxury consumer trends and mobile strategies

Posted on Nov 19 2015 by
Luxury consumer trends and digital successes of today’s top luxury apparel brands.

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6 rules to remember when creating SMS/MMS campaigns

Posted on Nov 18 2015 by
Here’s our list of six things you need to consider when creating SMS/MMS campaigns.

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