Tag: Mobile marketing

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Trends are Dead Ends: Taking the Road Paved with Blurr...

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Today’s top brands recognized for innovative marketing...

Experian Marketing Services' 2016 #SuiteLife Awards recognized its clients' progressive marketing campaigns that create exceptional customer...

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What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

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Marketing attribution: You don’t have to compromise...

Discover two approaches to cross-channel marketing attribution that will help you improve your marketing...

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Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

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5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

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