Posts Tagged ‘ mobile marketing ’

Holiday hot sheet – The battle of desktop vs. mobile

Smartphones are increasingly becoming indispensable shopping tools. Marketers need to understand how customers use them in order to properly navigate the sea changes ahead.[ READ MORE ]

Engage on-the-go shoppers this holiday season

Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into how to engage mobile, or on-the go, shoppers this holiday season.[ READ MORE ]

Top holiday email predictions for 2013

Liz Gould reveals the top ten email predictions for this holiday season.[ READ MORE ]

Highlights from our mobile plus email interactions report

A quick look at the key highlights and helpful tips from our recent email plus mobile interactions report. [ READ MORE ]

The iPad is the most popular device for mobile transactions from emails

Experian Marketing Services releases its Q2 2013 Email Benchmark report detailing overall marketing trends for the second quarter. [ READ MORE ]

Fun facts from the EMS Client Summit – understanding consumer behavior key to marketing program success

Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.[ READ MORE ]

Marketing to mobile – why is it so different?

Marketers need to better understand why mobile marketing is different in order to better utilize this growing channel. [ READ MORE ]

Three ways to optimize emails for mobile

Last week, the Cannes Lions awards were presented to some pretty spectacular mobile campaigns. These campaigns, which included everything from SMS textbooks to missing children search apps, used unprecedented strategies to solve marketing and business challenges. Looking at the winners, you can’t help but feel inspired and, in some cases, a little overwhelmed. If you […][ READ MORE ]

Housekeeping items for the 2013 holiday season

The winter holiday season is just around the corner. In order to capitalize on the upcoming season, here are some housekeeping items that we learned from last year’s holiday marketing data. Shopping on the go Mobile activity increased significantly during the Black Friday weekend as consumers were on the go and away from their computers. […][ READ MORE ]

Four mobile marketing pitfalls to avoid

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile strategy.[ READ MORE ]