Tag: Mobile marketing

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Client Holiday Readiness Series: increase customer ret...

Using a comprehensive set of REST & XML based API’s, referred to as triggers, the Marketing Suite supports several different message structures to increase...

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Today’s top brands recognized for innovative marketing...

Experian Marketing Services' 2016 #SuiteLife Awards recognized its clients' progressive marketing campaigns that create exceptional customer...

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What the Verizon/Yahoo merger means for digital market...

Possible repercussions Verizon purchasing Yahoo may have on the email marketing ecosystem that could bring new mobile channel...

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Marketing attribution: You don’t have to compromise...

Discover two approaches to cross-channel marketing attribution that will help you improve your marketing...

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Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

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5 musings on mobile space...

A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...

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Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

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Developing a mobile app? Don’t forget about SMS...

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience....

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