Mobile marketing

Tips and benchmarks for how to optimize your mobile marketing efforts.

Today’s top brands recognized for innovative marketing cam...

Posted on Jul 29 2016 by
Experian Marketing Services' 2016 #SuiteLife Awards recognized its clients' progressive...

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What the Verizon/Yahoo merger means for digital marketing...

Posted on Jul 26 2016 by
Possible repercussions Verizon purchasing Yahoo may have on the email...

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Marketing attribution: You don’t have to compromise...

Posted on Jul 14 2016 by
Discover two approaches to cross-channel marketing attribution that will help...

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Managing consumer identities with a single customer view...

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers...

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5 musings on mobile space...

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead...

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Shifting the organization towards cross-channel marketing...

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing...

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Developing a mobile app? Don’t forget about SMS...

Posted on May 03 2016 by
Supporting mobile apps with text messaging programs, such as SMS...

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Bon-Ton makes mobile marketing magic for the holidays...

Posted on Mar 17 2016 by
Bon-Ton works with Experian Marketing Services to capitalize on new...

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Email as a springboard for data-driven marketing...

Posted on Mar 16 2016 by
“Email+” is a call to move beyond the basics of...

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