Media Preferences | Marketing Forward

Posts Tagged ‘ media preferences ’

TV Losing Ground To Video Games Among Young Adults

November 16th, 2010
Posted in Consumer Insights

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.[ READ MORE ]

Profile of African American Consumers

February 1st, 2010
Posted in Consumer Insights

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, [...][ READ MORE ]