Marketing Sophistication Curve | Marketing Forward

Posts Tagged ‘ Marketing Sophistication Curve ’

Innovate to multi-channel marketing and beyond

September 10th, 2012
Posted in Data Quality

As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.[ READ MORE ]

Are you a good brand or a great brand?

November 1st, 2011
Posted in Data Quality

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.[ READ MORE ]