March Madness | Marketing Forward

Posts Tagged ‘ march madness ’

How NCAA Men’s Tournament Viewers Differ from Women’s Tournament Viewers

March 14th, 2011
Posted in Consumer Insights . Featured

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up head-to-head?[ READ MORE ]

Gauging the Interest Level of NCAA Tournament Host Cities

March 14th, 2011
Posted in Consumer Insights . Featured

Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and which may be just in it for the attention? You may be surprised.[ READ MORE ]

NCAA March Madness Market Ranker

March 15th, 2010
Posted in Consumer Insights . Targeting Strategies

The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across the country cheering them on. In this issue of Consumer Insights, Experian Simmons answers the question: Which designated market area (DMA) has the highest concentration of March Madness fans?[ READ MORE ]

March Madness® Boosts Streaming Video Use

March 9th, 2010
Posted in Consumer Insights

Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers streamed games online to their computer during working hours. Experian Simmons DataStream confirms that use of streaming online video among March Madness fans rose a relative 23% from the start of [...][ READ MORE ]