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Posts Tagged ‘ magazines ’

Print Coupon Use Strong Despite Increase In Digital Coupons

March 31st, 2011
Posted in Consumer Insights . Featured

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.[ READ MORE ]

Profile of African American Consumers

February 1st, 2010
Posted in Consumer Insights

African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also more optimistic about their financial situation than the general population, and with good reason. According to the Selig Center for Economic Growth, African American buying power reached $913 billion in 2008, [...][ READ MORE ]

Thanksgiving Turkey Dinner Preparations

November 12th, 2009
Posted in Consumer Insights

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle segmentation solution will be available with [...][ READ MORE ]