Posts Tagged ‘ loyalty ’
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands. The take-away for marketers – for those of us that have strong brands, especially those that have brands that appeal to older consumers, we may be able to back away from steep discounting and still maintain our customer base. Conversely, brands appealing to younger consumers should proceed with caution when attempting to raise prices.[ READ MORE ]
Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.[ READ MORE ]
Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because they know what kind of service they will receive[ READ MORE ]
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences [...][ READ MORE ]
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