Posts Tagged ‘ holidays ’
Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive traffic on typically slow times of day.[ READ MORE ]
Americans are less likely today to send out traditional greeting cards in the than they were two years ago. We should not assume that the spirit of the holidays has lost its intensity, however. New means of communication might have replaced the old ones.[ READ MORE ]
Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift cards.[ READ MORE ]
Well, you can say you heard it here first: Cyber Monday is barely a few hours into full swing and yet we’re already seeing email volumes increase by roughly the same percentage as last year in the run up to today’s mailing frenzy. Last year, we saw an increase in ‘Black Friday’ and ‘Cyber Monday’ mentions [...][ READ MORE ]
The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...][ READ MORE ]
This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.[ READ MORE ]
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