Posts Tagged ‘ holiday ’

Holiday email volume to increase 20% this season

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for both Q1 2011 and Q2 2011 [...][ READ MORE ]

Reaching the “New American Consumer” during the holiday season

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.[ READ MORE ]

Stock up on blue paint: Smurfs are Halloween costume favorite

In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend money on a new costume and 50% will purchase Halloween-related décor, the National Retail Federation is anticipating an 18% increase in Halloween-related spending this year over last . This is the perfect time for retailers and content providers to capitalize on web-users’ desire to spend, to save and to get great ideas for Halloween 2011. [ READ MORE ]

Back-to-school marks start of holiday shopping season

Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays were over. The trend for back-to-school shopping finds it's not just for parents but also childless adults lured by seasonal specials.[ READ MORE ]

Holiday retail predictions revealed at Reuters Retail Summit

Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New York City. The majority of this growth will likely occur early in the season as greater numbers of consumers search for deals earlier than years past. [ READ MORE ]

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Emails sent on Memorial Day drive highest holiday transaction rates.[ READ MORE ]

The Season of Online Coupons

We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons [...][ READ MORE ]