Posts Tagged ‘ holiday ’

Identifying online Black Friday shoppers

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]

Help Santa’s sleigh get to the right house

Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality. [ READ MORE ]

The preparation for holiday sales

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.[ READ MORE ]

Delivering during the holidays – the new rules

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. [ READ MORE ]

Getting ready for Halloween email promotion

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was [...][ READ MORE ]

What’s on tap this holiday shopping season?

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season. [ READ MORE ]

The holiday shopping season is coming – how will you engage your customers?

Survey: what are marketers planning for the upcoming holiday season?[ READ MORE ]

Earlier start for Father’s Day searches

It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when consumers are looking for gifts for Dear Old Dad, they start earlier. Father’s Day searches start to increase as far out as 6 weeks before the holiday, indicating [...][ READ MORE ]

2011 Holiday Season Email Snapshot

Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays. [ READ MORE ]

Happy New Year – Now let’s revisit 2011…

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right. [ READ MORE ]