Tag: Holiday marketing

Loading...
Consumers shift their focus from mom to Father’s Day g...

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....

Read More Consumers shift their focus from mom to Father’s Day gift ideas
The 2014 holiday season proved successful for marketer...

Despite a slight decline in retail sales for the month of December, overall the holiday season proved successful for retailers with sales at their highest level since...

Read More The 2014 holiday season proved successful for marketers but was profit left on the table?
5 must-have lessons from the 2014 holiday season...

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday...

Read More 5 must-have lessons from the 2014 holiday season
The state of Black Friday...

Bill Tancer, general manager of global research for Experian Marketing Services, appeared on CNN Live Thanksgiving day, to answer the question, “Is Black Friday d...

Read More The state of Black Friday
Holiday shopping behaviors coming to light...

Bill Tancer's take on what’s motivating holiday shopping behaviors this s...

Read More Holiday shopping behaviors coming to light
There’s no place like a smart home this holiday...

The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself during the 2013 holiday season through the popularity of connected fitness trackers like the Fitbit and the Jawbone Up. This year, it’s likely that a...

Read More There’s no place like a smart home this holiday
The Internet of Things is heading mainstream this holi...

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this h...

Read More The Internet of Things is heading mainstream this holiday season
Back-to-school trends marketers must know...

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and their parents) care about this...

Read More Back-to-school trends marketers must know
5 tips for back-to-school marketers...

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...

Read More 5 tips for back-to-school marketers