Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps...
Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...