Posts Tagged ‘ Hitwise ’

Job sites see 18% growth online in July 2012

Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and Massachusetts. [ READ MORE ]

Finding Creditworthy Customers

In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very low risk (VantageScore A) and how they compare against the online population. [ READ MORE ]

Family Travelers Seek out Deals and Packages

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of taking a vacation.[ READ MORE ]

Lifestyles of Team USA fans vary by sport

The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation solution, we are able to better understand what the fans of each sport are all about. [ READ MORE ]

Track ahead of the competition – who will make it to finish line?

Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we analyzed the visitors to the top US sports official team sites –USA Track and Field (usatf.org), USA Swimming (usaswimming.org), and USA Basketball (usabasketball.com). We found spikes in traffic and interest over the past few weeks as the Olympics momentum picked up speed. [ READ MORE ]

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

Develop a winning online marketing program

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.[ READ MORE ]

Hispanic home buyers turning to search

A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous year.[ READ MORE ]

“Moonrise Kingdom” gaining traction across markets

Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer box [...][ READ MORE ]

Summer movie race: The Avengers takes lead

This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just [...][ READ MORE ]