Posts Tagged ‘ Hitwise ’

Experian Marketing Services releases first week of 2012 holiday marketing results

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for [...][ READ MORE ]

Identifying online Black Friday shoppers

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]

Google share of searches at 65% in August 2012

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August 2012.[ READ MORE ]

iPhone 5 ranked as 8th most popular search in US

Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5 increased 362% [...][ READ MORE ]

Top news and media websites for key voter segments

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]

The preparation for holiday sales

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.[ READ MORE ]

Marketable U.S. Olympians that will stand the test of time

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to marketers?[ READ MORE ]

iPhone 5 and iPad Mini searches on the rise

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more [...][ READ MORE ]

Most searched Olympians of 2012 London games

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched?[ READ MORE ]

Google share of searches at 66 percent in July 2012

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively. [ READ MORE ]