Posts Tagged ‘ Hitwise ’

Latest political polls track with online performance for presidential candidates

As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance. In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. But as speculation around Mr. Perry’s candidacy grew during the week ending August 13th, culminating with his official announcement on the 13th, his market share of visit quickly jumped. Indeed, even after the post-announcement drop-off, RickPerry.org’s share of visits is up 506% (week of September 3rd vs. week of August 6th). Mitt Romney’s site has since received the most traffic among candidates for the week ending September 10, 2011. [ READ MORE ]

Are you attracting the right type of Facebook fans?

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce ...[ READ MORE ]

Flight search infographic: New York accounts for 34% of U.S. flight searches

Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With...[ READ MORE ]

Groupon down 50% LivingSocial up 27%

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social. [ READ MORE ]

Huge Growth Continues for Flash Sales

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the thrill of snagging designer clothing, home décor, travel and even wine have caused visits to the category to increase 368% in July 2011 as compared to the same month two years [...][ READ MORE ]

Experian Consumer Expectation Index at 90.5 for most recent period

One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.[ READ MORE ]

Facebook.com generates nearly 1 in 4 page views in the US

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week. The amount of content consumption taking place on [...][ READ MORE ]

Facebook Reaches Top Ranking in US

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share [...][ READ MORE ]

Gas Pump Prices and Cost Sensitivity

According to a survey fielded by AAA, 37.1 million Americans will be traveling over the July 4th holiday weekend. According to AAA if this prediction proves true, it will represent a 1.9% decrease from the same week in 2008. As we’ve done in the past, I’ll update our charts on actual gas prices and corresponding [...][ READ MORE ]

Email reaches coveted demographics

The expression "coveted demographic" used to refer to a particular audience segment that most advertisers wish to target. But what about email?[ READ MORE ]