Posts Tagged ‘ google ’

Smartphone users flock to mobile IM/chat apps

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.[ READ MORE ]

Google.com was the top visited mobile site last week

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services announced Hitwise Mobile today, providing marketers [...][ READ MORE ]

Shifts in seasonal shopping behavior and other tidbits from the Marketing Forward Tour

Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward Tour.[ READ MORE ]

Google share of searches at 65% in September 2012

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services.[ READ MORE ]

Experian Marketing Services pinpoints rising social network sites

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites. [ READ MORE ]

Google share of searches at 65% in August 2012

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August 2012.[ READ MORE ]

Google share of searches at 66 percent in July 2012

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively. [ READ MORE ]

Google+ opens the floodgates to all, market share rockets

Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to "open access" available to everyone. Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to the week of September 24th. The site also received nearly 15 million total US visits last week. In just one week, Google+ went from ranking as 54th most visited site in our Social Networking and Forums category to 8th place. The evolution of Google+’s audience composition from its launch in early July to last week illustrates how quickly the cycle from “Innovator” and “Early Adopter” phase, to the “Early Majority” and “Late Majority” can occur. In comparison to the online population, Google + continued to over-index for and win a high share of its visits from Mosaic USA 2011 Types which contain “Influencers”, “Early Adopters” and the internet-savvy, like “Bohemian Groove”, “Gotham Blend” and “Progressive Potpourri” ; this indicates that “Early Adopters” still account for a large share of Google+’s traffic. Yet the week of September 24th also saw a sharp increase in visit share from “Hispanic Harmony”, “Platinum Prosperity” and “Striving Single Scene”, amongst others, shifting the audience profile of Google+. Besides the outlier “Platinum Prosperity”, the unifying factor between these varied groups is their lower to middle income profile. This evolution in audience profile indicates that Google+ may be shifting into the “Early Majority” stage. Note – the data does not include mobile traffic or traffic from the Google Notification Bar Thanks to Margot Bonner, Analyst on the Custom Data & Insights team for helping with today's analysis.[ READ MORE ]

Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news se...[ READ MORE ]

Social Networks, Parasitic Hosts and the Case for Frenemies

Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than they supply back. [ READ MORE ]