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Posts Tagged ‘ footfall ’

Retailers hoping to track holiday shopping footsteps forced to take a step back

  • December 8th, 2011
  • Posted in Consumer Insights

Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.[ READ MORE ]

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