Posts Tagged ‘ football ’
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.[ READ MORE ]
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.[ READ MORE ]
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.[ READ MORE ]
An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.[ READ MORE ]
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