Posts Tagged ‘ Facebook ’

Facebook was the top search term in 2012 for fourth straight year

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches, a 33 percent increase from 2011. [...][ READ MORE ]

What you need to know about Facebook’s new Mobile App Install Ads

Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.[ READ MORE ]

Facebook Custom Audiences – what does it means for email marketers?

How email marketers can leverage Facebook Custom Audiences to amplify campaign reach[ READ MORE ]

Promote social networks to improve your next email campaign

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.[ READ MORE ]

Unlocking the “social silo”: leveraging social insights across channels

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?[ READ MORE ]

Olympic fandom, how the games are impacting Facebook fan engagement

The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement. For instance Usain Bolt currently has 7 million fans, with this figure set [...][ READ MORE ]

Forrester analyst imparts wisdom at 2012 Digital Summit

Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.[ READ MORE ]

What’s on tap this holiday shopping season?

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season. [ READ MORE ]

Social media, segmentation and marketing success

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena, segmentation and profiling play an increasingly important role in targeted campaigns.[ READ MORE ]

Listening, profiling and publishing – the three phases of social

Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone in the same way isn’t as effective as they had hoped. So what’s a marketer to do? [ READ MORE ]