Posts Tagged ‘ Experian Simmons ’
Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays were over. The trend for back-to-school shopping finds it's not just for parents but also childless adults lured by seasonal specials.[ READ MORE ]
Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers. [ READ MORE ]
With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and how can brands successfully transition to digital mobile media? Learn more about how Experian Simmons and Global TGI can provide you with consumer insights across the globe with comparisons to the United States.[ READ MORE ]
According to a recent report by Inside Facebook, the number of Facebook accounts in the United States dropped by almost 6 million during the month of May. Weekly tracking data from Experian Simmons suggests the “unexpected” drop in Facebook accounts was predictable based upon the recent downward trend in both the number of monthly visitors to Facebook.com and average visits per month among visitors.[ READ MORE ]
Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.[ READ MORE ]
Today’s consumers are more connected to their electronic devices and gadgets than ever before. To provide insight on the demographic traits and behavioral tendencies of the consumers that purchase electronics in America, Experian Simmons analyzed relevant information from its 2009 National Consumer Study and New Media Study. Key findings include: Seventy-one percent of new TV [...][ READ MORE ]
Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or [...][ READ MORE ]
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