Posts Tagged ‘ Experian Simmons ’
Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has changed.[ READ MORE ]
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.[ READ MORE ]
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?[ READ MORE ]
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.[ READ MORE ]
As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.[ READ MORE ]
In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook [...][ READ MORE ]
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum.[ READ MORE ]
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