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Posts Tagged ‘ Experian Simmons ’

The mystery of bleach, brand loyalty and the Latino story

April 23rd, 2013
Posted in Consumer Insights . Featured

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.[ READ MORE ]

Using the Shazam mobile app to engage television audiences

April 22nd, 2013
Posted in Consumer Insights

Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated experience?[ READ MORE ]

Smartphone users flock to mobile IM/chat apps

April 9th, 2013
Posted in Consumer Insights . Featured

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of app.[ READ MORE ]