Posts Tagged ‘ Experian Simmons ’

Young adults: Texting is just as meaningful as a phone call

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a mobile activity as talking. And why [...][ READ MORE ]

Hot holiday trends: week of November 18th – November 24th

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume.  Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent [...][ READ MORE ]

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...][ READ MORE ]

Quantifying Latino influence

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or not.[ READ MORE ]

Consumer optimism at all time high

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday season.[ READ MORE ]

Five questions to ask to make mobile data work for your business

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.[ READ MORE ]

Hot holiday trends: week of October 28th – November 3rd

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.[ READ MORE ]

Hispanic attitudes and behaviors by socioeconomic level

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.[ READ MORE ]

New fall line-up: which TV show viewers are multitasking?

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?[ READ MORE ]

Top 20 most “comfortable” cities

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.[ READ MORE ]