Posts Tagged ‘ Experian QAS ’

Direct mail vs. Email

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving direct mail, agreeing that they enjoying checking their mailbox. This report showed that across all categories, direct mail continues to be a trusted source of information. It’s always good to reach [...][ READ MORE ]

Boost business with email validation and verification tools

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send out mass emails, it is probable [...][ READ MORE ]

Driving customer loyalty with better data management

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an inaccurate customer view. According to a recent Experian QAS study, 83% of companies currently [...][ READ MORE ]

How Direct Mailers get the most from NCOALink®

Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used. [ READ MORE ]

Address management and one-to-one marketing

Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have evolved to customized, one-to-one marketing, a more effective and personalized technique. The goal of one-to-one marketing is to target relevant offers to each consumer. While this high level of segmentation is [...][ READ MORE ]

What’s new in 2012 for data quality?

Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational efficiencies around direct mail and catalog campaigns. Now, we see businesses validating a host of different contact data [...][ READ MORE ]

Three steps to maintaining a clean email database

Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being [...][ READ MORE ]

Tips for shipping holiday packages and cards

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both ‘to’ and ‘from’ information on packages [...][ READ MORE ]

The USPS® is raising rates in 2012. What does it mean for your business?

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective January 22nd, 2012. The increase comes [...][ READ MORE ]

It’s the most wonderful time of the year

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online retailers are going to need to meet the shipping demands of their customers if they want to thrive this holiday season. [ READ MORE ]