Posts Tagged ‘ Experian QAS ’

Help Santa’s sleigh get to the right house

Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality. [ READ MORE ]

Delivering during the holidays – the new rules

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via a “batch and blast” strategy, today, [...][ READ MORE ]

Delivering during the holidays – the new rules

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. [ READ MORE ]

Point of sale email acquisition best practices

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]

Developing real-time marketing intelligence

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...][ READ MORE ]

How to overcome dirty data

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects appropriately. Because of the fluidity of [...][ READ MORE ]

When it comes to the digital future, go back to the basics

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.[ READ MORE ]

Tips for the 2012 holiday shopping season

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials, take a step back. Holiday success [...][ READ MORE ]

The importance of email regulation

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox based on the senders reputation. This [...][ READ MORE ]

Data quality: From the CEO to the call operator

Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality. Poor data quality can impact an organization in many [...][ READ MORE ]