Posts Tagged ‘ Experian QAS ’
Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being [...][ READ MORE ]
The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online retailers are going to need to meet the shipping demands of their customers if they want to thrive this holiday season. [ READ MORE ]
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported. [ READ MORE ]
The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich's post.[ READ MORE ]
Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.[ READ MORE ]
According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers. [ READ MORE ]
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go. [ READ MORE ]
Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.[ READ MORE ]
Experian QAS is constantly looking for ways to reach new prospects with relevant content and to offer our customers access to information that will help them get the most from their QAS software. Vendor-sponsored events from webinars and local seminars to large conferences can provide informative content and re-enegize your thinking.[ READ MORE ]
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.[ READ MORE ]
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