Posts Tagged ‘ Experian QAS ’
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.[ READ MORE ]
While there are many components and challenges to big data, data quality needs to be a part of any strategy.[ READ MORE ]
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.[ READ MORE ]
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.[ READ MORE ]
Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality. [ READ MORE ]
As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. [ READ MORE ]
Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...][ READ MORE ]
To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.[ READ MORE ]
Most marketers think of NCOALink – national change of address data – from the USPS® as a commodity. It has been available for primarily changing addresses in one form or another since 1987. NCOALink can have significant positive results on a company’s bottom line depending on how it’s used. [ READ MORE ]
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