Posts Tagged ‘ Experian Mosaic ’

Married couples with children still retain their buying clout

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.[ READ MORE ]

Targeting customers for local marketing initiatives

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.[ READ MORE ]

Using data insights to differentiate and attract travelers

Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.[ READ MORE ]

More than a sibling rivalry: How Baltimore compares to San Francisco

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.[ READ MORE ]

Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool. [ READ MORE ]

Young couples are a strong target for everything from travel to electronics

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years. [ READ MORE ]

Reaching “Fast Track Couples” – They are Connected and They Spend

A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes. [ READ MORE ]

Where the “Hart” is

What would a Hart surname say about you? Using Experian’s Mosaic® USA Consumer Lifestyle Segmentation solution, we constructed a hypothetical Hart family tree.[ READ MORE ]

Multifaceted Messaging Required for Reaching Multigenerational Households

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing with the demands of housing both an adult age child and a senior age parent at the same time. Experian's Mosaic USA helps marketers to identify areas of the country most likely to have multigenerational families. [ READ MORE ]

Boomers batting cleanup in World Series viewership

Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.[ READ MORE ]