Posts Tagged ‘ Experian Hitwise ’

Second presidential debate spawns new Internet meme

The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% increase.[ READ MORE ]

Checking in on value qualifiers – we’re still cheap

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant[ READ MORE ]

Google share of searches at 65% in September 2012

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services.[ READ MORE ]

Hot Holiday Trends: Week of October 7th – October 14th

Experian Marketing Services releases holiday marketing trends for week of October 7th[ READ MORE ]

Experian Marketing Services releases first week of 2012 holiday marketing results

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for [...][ READ MORE ]

Identifying online Black Friday shoppers

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed data for Black Friday shoppers between [...][ READ MORE ]

Google share of searches at 65% in August 2012

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August 2012.[ READ MORE ]

iPhone 5 ranked as 8th most popular search in US

Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week, searches for iPhone 5 increased 362% [...][ READ MORE ]

Top news and media websites for key voter segments

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages. [ READ MORE ]

The preparation for holiday sales

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.[ READ MORE ]