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Posts Tagged ‘ Experian CheetahMobile ’

SMS: 8 rules of engagement for crafting compelling messages

  • January 10th, 2013
  • Posted in Cross-channel marketing

Use these 8 rules of engagement to help you craft compelling and effective SMS messages.[ READ MORE ]

Get the word out: copywriting tips for email and mobile marketing

  • August 21st, 2012
  • Posted in Cross-channel marketing

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar every day, effective digital copywriting carries [...][ READ MORE ]

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