Posts Tagged ‘ CheetahMail ’

Domain-Based Reputation Explained

Here at Experian CheetahMail, we allocate multiple dedicated IP addresses to each of our clients. We do this primarily so that we can send email faster, especially during the holidays. A secondary benefit of this approach is that if an ISP blocks/filters one IP address, it does not impact the other IP addresses sending email. [...][ READ MORE ]

Our “2010 Digital Marketer” Shows Who’s Boss (Hint: It’s You)

  • February 23rd, 2010
  • Posted in Research

Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. For our loyal readers, I thought I’d add some of my thoughts on the report [...][ READ MORE ]

Domino’s – Yes, That Domino’s – Sets Gold Standard For Online Checkout Process

Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when [...][ READ MORE ]

Southwest Airlines’ Updated Email Program is a Winner

I have been a fan of Southwest Airlines for years. They seem to truly want to please their customers and are always making changes to the way they work to make processes better. Some recent changes that they have made for the better include assigning a boarding range instead of everyone in the boarding group [...][ READ MORE ]

Is Share-With-Your-Network Killing Forward-To-A-Friend?

Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear [...][ READ MORE ]

Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered

We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the [...][ READ MORE ]

Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey

This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ [...][ READ MORE ]

Watch Your Head!

Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should be placed at the top of the email to grab their attention and inspire interaction. [...][ READ MORE ]

Sometimes, Rules Were Meant to Be Broken

Less than 4 days after our Creative Director, Steve Sharp, explained how to design emails to be width-compliant on this very site, something very strange began happening to my email inbox. Every so often I would open my new messages, just minding my own business, when the strangest, most eerie feeling would come over me. [...][ READ MORE ]

CAN-SPAM: Just the facts

“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” - Bill Gates on spam Every so often it is prudent to take a refresher on fundamental [...][ READ MORE ]