Posts Tagged ‘ CheetahMail ’

The Welcome Email — Making A Profitable First Impression

Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and [...][ READ MORE ]

Why You Shouldn’t Immediately Remove Hard Bounces

Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to [...][ READ MORE ]

Everything Email Marketers Need to Know About Gmail’s Priority Inbox

Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries about the new interface, what it may mean for our clients, and how it could affect deliverability. From a deliverability perspective, this feature [...][ READ MORE ]

Cross Brand Marketing Can Be Tricky

p>If I am a customer of a particular brand, it’s no secret that their sister brands might also try to market to me. This happens all the time in postal mail advertising (think of all the seemingly random catalogs you receive during the holidays), but is a bit trickier in the email marketing realm. I [...][ READ MORE ]

Everybody Loves Birthdays and Anniversaries

I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist. Studies show that I am not alone. A new white [...][ READ MORE ]

Most Popular Subject Line Keywords

I thought I’d quickly pass along a USA Today Snapshot featured data from none other than yours truly, Experian Marketing Services. Their chart lists the top 10 most popular subject-line keywords as pulled from our study, The 2010 digital marketer: Benchmark and trend report. Are there any keywords that surprise you? Are there any that [...][ READ MORE ]

FIFA’s Cryptic Order Confirmation Messages

One year ago, Jordan wrote an excellent piece on the flawless online ticketing process carried out for the Michael Jackson Memorial. Well, I suppose for every yin there must be a yang — and I can tell you firsthand that the online ticketing process for the 2010 FIFA World Cup is certainly nothing to brag [...][ READ MORE ]

Twelve Email Marketing Must Haves, Part I

Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them [...][ READ MORE ]

Email Mishaps and Remedies

It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect content, a down website just to name a few. How should mistakes be handled? Yes, sticking [...][ READ MORE ]

Unsubscribe Confirmations Can Be Legal, Effective

I recently unsubscribed from Omaha Steaks email because I was subscribed with more than one email address and no longer wanted to receive duplicate messages. After unsubscribing via email, I was sent a real-time “We removed your email address” confirmation message. I had never received an email like this before (I am told other businesses [...][ READ MORE ]