Posts Tagged ‘ CheetahMail ’

Clean your email database before the holiday rush

According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers. [ READ MORE ]

Holiday email volume to increase 20% this season

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for both Q1 2011 and Q2 2011 [...][ READ MORE ]

Thinking of including unusual discounts in emails? It might be best to keep it simple

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of [...][ READ MORE ]

Top five flash sales tips

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more than 128 percent in June 2011 over June of last year according to Experian Hitwise. Flash Sales are more than timely offers.[ READ MORE ]

AllPosters.com emails have arrived

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email Service Provider (Experian CheetahMail ) Account team, they identified and implemented a series of initiatives [...][ READ MORE ]

Managing deliverability risks with refer-a-friend programs

Refer-a–Friend programs can be incredibly beneficial, but it is important to do it correctly or run the risk of causing deliverability issues (and possible legal compliance issues as well). The key issues to manage are user and recipient consent, content transparency, and with referral incentives. Following best practices will can lead to strong organic list growth and increased revenue.[ READ MORE ]

The A,B,C’s of back-to-school email marketing trends today

A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a more granular, or product, level. [ READ MORE ]

Pretty pictures engage email subscribers

Boston Proper saves money, increases conversions using Experian Marketing Services solutions. [ READ MORE ]

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Emails sent on Memorial Day drive highest holiday transaction rates.[ READ MORE ]

Facebook ‘Messages’ Requires Marketers To Integrate Social

Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I am, bigger and stronger too, maybe. But none of them will ever love you the [...][ READ MORE ]