Posts Tagged ‘ Experian CheetahMail ’

The holidays: family time, home-cooked meals and shopping!

Dana here, getting ready for holiday shopping. While I have a variety on my list, it seems like it’s getting easier to get ideas and get what I need. [ READ MORE ]

Statistical hypothesis testing

Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results. [ READ MORE ]

Hot holiday trends: week of November 4th – November 10th

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.[ READ MORE ]

Five questions to ask to make mobile data work for your business

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.[ READ MORE ]

Getting ready for Valentine’s Day email promotions

While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.[ READ MORE ]

Hot holiday trends: week of October 28th – November 3rd

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.[ READ MORE ]

Trending Now – How marketers use technology to quickly respond to hurricane Sandy

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.[ READ MORE ]

Holiday discounts, coupons and deals – where to begin?

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.[ READ MORE ]

Trending Now – Email address acquisition using website pop-ups

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.[ READ MORE ]

The deliverability black box – secrets revealed!

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.[ READ MORE ]