Posts Tagged ‘ Experian CheetahMail ’
“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” - Bill Gates on spam Every so often it is prudent to take a refresher on fundamental [...][ READ MORE ]
In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s comments about eAppend. Inherently, eAppend carries more risk than organic email capture methods, such as at point of sale or [...][ READ MORE ]
Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4% less likely to be very or [...][ READ MORE ]
The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view, McCloskey is correct – double opt-in [...][ READ MORE ]
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