Posts Tagged ‘ CheetahMail ’

Marketers, meet Dana – she’s your best customer

Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.[ READ MORE ]

Customer obsession is key to retail marketing ROI

Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.[ READ MORE ]

A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.[ READ MORE ]

Best Practices For Point of Sale Email Collection

As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One Experian CheetahMail client, for instance, gained 220,990 customers from POS in 2011, 35% of which are active within the email program (open, click, and/or transact). [ READ MORE ]

Four tactics for smarter email segmentation

The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate with customers based on their unique wants and needs...[ READ MORE ]

Enhancing Email Marketing with Display Advertising

Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display Advertising! Solutions such as Experian’s Audience [...][ READ MORE ]

Acquire mobile subscribers with SMS love

Valentine’s Day is almost upon us – and what better time to communicate with those customers you so adore. Actively promoting SMS initiatives through traditional media touch points, and incentivizing users to join can drastically increase the potential for subscriber acquisition. [ READ MORE ]

A CheetahMail New Years’ Resolution: Giving Up Email Append

Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former subsidiary of the DMA).   At the time, my thought was that since few offline marketers [...][ READ MORE ]

2011 Holiday Season Email Snapshot

Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays. [ READ MORE ]

Hotmail gets tough on Graymail

Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email communications many sign up for and are no longer relevant to you but keep getting [...][ READ MORE ]