Posts Tagged ‘ email ’

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Emails sent on Memorial Day drive highest holiday transaction rates.[ READ MORE ]

Banking on Email: One of the Oldest Internet Marketing Channels Continues to Grow

At the writing of this post, traffic to email services accounted for over 6.5% of all Internet traffic. What this translates to: if you're not focusing on email, you're leaving a lot of traffic on the table.[ READ MORE ]

Horizontal Emails on the Horizon

One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique design, its chances at being effective increase considerably. One such innovation, developed by the Experian CheetahMail Creative Services Team, is the horizontal email, and the results have been overwhelmingly positive and [...][ READ MORE ]

How Subject Lines Affect Deliverability

One of the most important issues for email marketers is making sure the message makes it to the “inbox” of the intended recipient. An often overlooked key aspect of mailing delivery — in addition to IP reputation — is the actual subject line of the email. Not only does the subject line play an important role [...][ READ MORE ]

Loyalty Email Campaigns Outperform, Retain Customers

Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.[ READ MORE ]

Spread the Cheer Through Friends-and-Family Emails This Year

  • November 23rd, 2010
  • Posted in Research

The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family [...][ READ MORE ]

Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher Level

One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.[ READ MORE ]

2010 Technology Adoption Consumer Report

Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a [...][ READ MORE ]

How The Latest Hotmail Features Will Impact Deliverability

Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders [...][ READ MORE ]

Best Practices for Cross-Promoting Sister Brands

As marketers increasingly create niche brands or become consolidated within ‘parent’ companies, it may seem like the ideal opportunity to cross-promote products and services across ‘sister’ brands to reach prospective customers, expand subscriber lists and increase revenue. Unfortunately, sharing subscriber data across brands has the potential to negatively impact reputation, which can adversely influence inbox [...][ READ MORE ]