Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

#TrendingNow – holiday season prep

Posted on Sep 08 2014 by
A look into the inbox: brands are gearing up for the holidays, mobile marketing will be big

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#TrendingNow – Getting extra creative with email engagement

Posted on Aug 25 2014 by
A look into the standout emails hitting the inbox from August 10-22, 2014.

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The responsive design/mobile-friendly debate: A designer’s take

Posted on Aug 19 2014 by
Learn the pros and cons of mobile-friendly and responsive design methods for mobile optimization.

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#EMSSUMMIT opening highlights the effectiveness of authentic storytelling

Posted on Aug 14 2014 by
What marketers need to do to keep their brands relevant.

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Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by
Top ten tests to try and how to enhance tactics for cross-channel optimization.

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Travel industry: Email and mobile marketing trends

Posted on Aug 11 2014 by
Email and mobile marketing trends and benchmarks for the travel industry.

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Why birthday emails should be a part of every marketer’s

Posted on Jul 31 2014 by
Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

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Maximize email ROI using this six-step checklist

Posted on Jul 10 2014 by
Make sure you’re getting the most out of your email marketing investment by following these six steps.

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The dark side of email deliverability

Posted on Jul 02 2014 by
Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.

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