Posts Tagged ‘ email marketing ’

Sending email coupons this holiday season? Consumers look later in the week

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs. [ READ MORE ]

Integrating email and display advertising: An Email Insider Summit Preview

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.[ READ MORE ]

Last minute tips for spreading the cheer with email this year

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy Holiday Inbox: Last minute tips for [...][ READ MORE ]

Email marketers started the Cyber Monday celebration early

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is. [ READ MORE ]

Deeper email discounts are being offered more frequently this holiday season

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail. [ READ MORE ]

More holiday email marketing cheer: tips to apply today

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time. [ READ MORE ]

Experian CheetahMail authenticates with DKIM

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under the pretense of a trustworthy brand entity.[ READ MORE ]

What’s going on in holiday email…right now?

Projections for this holiday season called for a 15%-20% increase in email overall volume, according to my last post. I’m happy to report that – so far, those projections are right on the money![ READ MORE ]

Are you optimizing the customer experience this holiday season?

With the holiday season fast approaching you need to make sure you are positioned to optimize the customer experience with an effective cross-channel approach. Consider these actions to enhance your holiday marketing strategy.[ READ MORE ]

Dare to be different? Test first!

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t blame you! As marketers we all know that what doesn’t catch the eye of one [...][ READ MORE ]