Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Email takes the lead as the holiday season comes to

Posted on Jan 06 2015 by
On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.


#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift

Posted on Dec 19 2014 by
In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.


Empowered customers get personal with preference centers

Posted on Dec 18 2014 by
Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.


Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by
We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.


#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by
This holiday season it's imperative that marketing gets personal as consumers demand a tailored experience.


5 key holiday marketing trends and predictions

Posted on Nov 18 2014 by
Global study reveals holiday marketing trends and predictions that can help enhance your holiday campaigns.


#HolidayHotSheet: Winning email offers and hot products

Posted on Nov 14 2014 by
This week we look at subject line keywords, winning email offers and the hottest holiday product searches.


#HolidayHotSheet: How consumers and marketers are using mobile this holiday

Posted on Nov 07 2014 by

Check your list twice! Improve your email database

Posted on Nov 03 2014 by
You still have time to improve your email database before the holidays move into full swing.


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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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