Posts Tagged ‘ email marketing ’

An important step toward cross-channel marketing optimization

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...][ READ MORE ]

Getting ready for Halloween email promotion

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was [...][ READ MORE ]

DMARC – what is it and should you care?

There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) [...][ READ MORE ]

Get the word out: copywriting tips for email and mobile marketing

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar every day, effective digital copywriting carries [...][ READ MORE ]

Promote social networks to improve your next email campaign

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.[ READ MORE ]

Delivering on success: Q&A with Spencer Kollas, Experian CheetahMail global leader for email deliverability

Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber engagement.[ READ MORE ]

How to be customer obsessed

Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right path.[ READ MORE ]

The challenge of linking digital data: email, mobile, social and more

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work. [ READ MORE ]

Must-know stats to connect with Dana in multiple channels

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her.[ READ MORE ]

Highlights from Experian Marketing Services’ Digital Summit (day 1)

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do. [ READ MORE ]