Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by
A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.


Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by
With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.


Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by
How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.


3 reasons to make mobile your priority

Posted on Jan 27 2015 by
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.


#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by
That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.


Email takes the lead as the holiday season comes to

Posted on Jan 06 2015 by
On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.


#HolidayHotSheet: Red Ryder BB Gun? I’d rather have a gift

Posted on Dec 19 2014 by
In this week’s holiday insights, we look at the rising popularity of gift cards as the holiday shopping season winds down. We also look at email marketing trends for Christmas Day and beyond.


Empowered customers get personal with preference centers

Posted on Dec 18 2014 by
Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.


Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by
We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.


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