Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by
Why common HTML infractions occur, and tips on avoiding them.

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Experian Marketing Services recognized for innovation by The Relevancy Group

Posted on Mar 04 2015 by
For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.

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Code enforcement part 1: Our detectives uncover common HTML coding

Posted on Mar 02 2015 by
Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.

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Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by
Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

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Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by
A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

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Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by
With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.

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Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by
How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.

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3 reasons to make mobile your priority

Posted on Jan 27 2015 by
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.

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#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by
That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.

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