Posts Tagged ‘ email marketing ’

Experian Marketing Services releases first week of 2012 holiday marketing results

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released its first holiday marketing results for [...][ READ MORE ]

Top 5 tips from Movable Ink for boosting holiday sales with live email

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device and even social context, making them that much more relevant and [...][ READ MORE ]

Countdown to the holidays: Hot tips for the holiday marketing season

Holiday marketing Q&A with CheetahMail’s Liz Gould. Liz highlights this year’s holiday marketing trends and gives last minute holiday marketing tips.[ READ MORE ]

The art of creating subject lines for emails

How to write subject lines for email marketing.[ READ MORE ]

Facebook Custom Audiences – what does it means for email marketers?

How email marketers can leverage Facebook Custom Audiences to amplify campaign reach[ READ MORE ]

Delivering during the holidays – the new rules

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations. [ READ MORE ]

Factor in the facts: know your email key performance indicators (KPIs)

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business performance.[ READ MORE ]

Top ten email marketing A/B testing rules

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success. [ READ MORE ]

Point of sale email acquisition best practices

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased engagement. [ READ MORE ]

Experian CheetahMail releases Q2 2012 Benchmark Study

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with email.[ READ MORE ]