Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by
More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

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Integrating email with addressable advertising

Posted on Aug 31 2015 by
#AsktheExpert: How addressable advertising can fit into an intelligent cross-channel strategy, starting with email.

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Customer choice drives responses

Posted on Aug 26 2015 by
Sneak peek into the latest email performance benchmarks and see how customer choice affects response rates.

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Labor Day ecommerce: Are you ready?

Posted on Jul 14 2015 by
Search and email trends from our most recent Holiday Hot Sheet. Check out these Labor Day ecommerce insights to help you reach your fellow Americans!

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Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by
An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

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Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by
From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

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9 email do’s and don’ts for data-driven marketers

Posted on Jul 02 2015 by
Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.

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Email reactivation series … we want you back!

Posted on Jun 23 2015 by
Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.

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Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by
Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

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