Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Experian Marketing Services recognized for innovation by The Relevancy

Posted on Mar 04 2015 by
For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.


Code enforcement part 1: Our detectives uncover common HTML

Posted on Mar 02 2015 by
Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.


Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by
Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.


Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by
A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.


Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by
With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.


Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by
How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.


3 reasons to make mobile your priority

Posted on Jan 27 2015 by
Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.


#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by
That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.


Email takes the lead as the holiday season comes

Posted on Jan 06 2015 by
On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.


    About Marketing Forward

    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

    2015 Digital Marketer

    2015 Digital Marketer Report

    Everything you need to know about digital marketing: 1,000 global marketers give best practice examples and insights on the latest trends.

    Download the report now >>

    Latest Tweets

    Follow us