Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

An extra week to show your Father’s Day promotions some

Posted on May 14 2015 by
While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.


Trending Now – Gmail’s grid view: In like a lion,

Posted on Apr 30 2015 by
Gmail's grid view option is removed after being introduced just over one year ago.


E-commerce traffic: evaluating your success channels

Posted on Apr 29 2015 by
Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even bigger.


Memorial Day marketing tips for a successful start to summer

Posted on Apr 23 2015 by
Get insights on Memorial Day marketing the latest from our ongoing series focusing on consumer and marketing trends around major holidays throughout the year.


It’s the economy, stupid: The correlation between email and the

Posted on Apr 23 2015 by
Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.


How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by
As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.


Mother’s Day insights to show mom some love

Posted on Mar 20 2015 by
Not all moms are the same. Learn how they differ as well as other key Mother’s Day insights to prepare for mom’s big day!


The customer’s creative experience – and why designers should take

Posted on Mar 18 2015 by
In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.


Code enforcement part 2: Common HTML infractions

Posted on Mar 10 2015 by
Why common HTML infractions occur, and tips on avoiding them.


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