Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by
An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

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Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by
From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

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9 email do’s and don’ts for data-driven marketers

Posted on Jul 02 2015 by
Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.

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Email reactivation series … we want you back!

Posted on Jun 23 2015 by
Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.

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Fourth of July insights that’ll make you say “oooh, ahh!”

Posted on Jun 15 2015 by
Search and email trends from our most recent Holiday Hot Sheet. Check out these Fourth of July insights to help you reach your fellow Americans!

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Email and social: Better together, but not one-size-fits-all

Posted on May 27 2015 by
In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix.

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An extra week to show your Father’s Day promotions some

Posted on May 14 2015 by
While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

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Trending Now – Gmail’s grid view: In like a lion,

Posted on Apr 30 2015 by
Gmail's grid view option is removed after being introduced just over one year ago.

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E-commerce traffic: evaluating your success channels

Posted on Apr 29 2015 by
Email and social media sites are already major drivers of website traffic to retail sites, and they’re getting even bigger.

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