Tag: Email marketing

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CAN-SPAM: Just the facts...

“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” – Bill Gates on spam Every so often it is prudent...

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New Email Append Best Practices...

In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s comments about eAppend. Inherently, eAppend carries more risk than organic email capture methods, such...

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Traits of Today’s College Basketball Fan...

Although the number of Americans watching March Madness (15%) ranks behind the NFL’s Super Bowl (38%) and MLB’s World Series (22%), the sport has quite a distinct following. Firstly, college basketball fans tend to be slightly older. In fact, Americans in the 18-24 year old age bracket are 4%...

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Single Opt-In Done Properly...

The question about whether double opt-in (confirmed consent) is an email best practice has been asked for the last 10 years. In Bill McCloskey’s recent ClickZ article he takes the strong position that double opt-in consent is no longer a best practice and should be discarded. In my view,...

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