Tag: Email marketing

Loading...
A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

Read More A crawl, walk, run approach to real-time decisioning
Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

Read More Shifting the organization towards cross-channel marketing
Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

Read More Personalized marketing: Beyond the first name
Email as a springboard for data-driven marketing...

“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and cha...

Read More Email as a springboard for data-driven marketing
Experian takes top ESP Leader spot in 2016 Relevancy R...

The Relevancy Group released its 2016 Relevancy Ring Buyers Guide for Email Marketing Service Providers, which positioned Experian Marketing Services as the #1...

Read More Experian takes top ESP Leader spot in 2016 Relevancy Ring
Latest email marketing benchmarks: 3 takeaways...

Email marketers must keep an eye on email marketing benchmarks that, alongside their own data, can uncover valuable email...

Read More Latest email marketing benchmarks: 3 takeaways
6 email marketing themes from last holiday season...

Here's our analysis of the email marketing themes we saw during the holiday season and how to plan for the...

Read More 6 email marketing themes from last holiday season
Testing the best time to email, based on benchmarks...

The new Q4 2015 Email Benchmark Report covers the best time to email - a question we get asked...

Read More Testing the best time to email, based on benchmarks
Develop a post-holiday email strategy to build loyalty...

Top tips for developing a post-holiday email strategy that will build loyalty and engagement well into the New...

Read More Develop a post-holiday email strategy to build loyalty and engagement