Tag: Email marketing

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Best Practices For Point of Sale Email Collection...

As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One Experian CheetahMail client, for instance, gained 220,990 customers from POS in...

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Horizontal Emails on the Horizon...

One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique design, its chances at being effective increase considerably. One such innovation, developed by the Experian CheetahMail Creative Services Team, is the horizontal email, and the...

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iPhone Email Optimization: There’s a Best Practice for...

To date, more than 21 million users have the ability to check their email on Apple’s iPhone, but how do these emails render? Here are some iPhone specific guidelines to consider the next time you’re designing an email with a mobile slant. With a comparatively larger screen than most...

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Sometimes, Rules Were Meant to Be Broken...

Less than 4 days after our Creative Director, Steve Sharp, explained how to design emails to be width-compliant on this very site, something very strange began happening to my email inbox. Every so often I would open my new messages, just minding my own business, when the strangest, most...

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