Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Top 10 trends in email, mobile and social marketing from

Posted on Feb 04 2013 by
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.

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2013 Super Bowl ads: Scoring the brands

Posted on Jan 30 2013 by
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewers.

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Gift guides 2.0

Posted on Jan 21 2013 by

Thinking through your email deliverability strategy

Posted on Jan 17 2013 by
Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before proceeding.

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SMS: 8 rules of engagement for crafting compelling messages

Posted on Jan 10 2013 by
Use these 8 rules of engagement to help you craft compelling and effective SMS messages.

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Five ideas for incorporating Instagram into email campaigns

Posted on Jan 09 2013 by
There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get started.

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Hot holiday trends: week of December 23rd – December 31st

Posted on Jan 07 2013 by
Experian Marketing Services releases holiday marketing trends for week of December 23rd

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SMS compliance: What you don’t know CAN hurt you

Posted on Jan 02 2013 by
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.

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Statistical significance in a testing world

Posted on Dec 27 2012 by
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.

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