Tag: Email marketing

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Why deliverability can make or break your marketing pr...

With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM...

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3 reasons to make mobile your priority...

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your p...

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Maximize email ROI using this six-step checklist...

Make sure you’re getting the most out of your email marketing investment by following these six steps....

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The dark side of email deliverability...

Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers....

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5 tips for back-to-school marketers...

Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school...

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Mamma mia! Here we go again…...

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings....

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Email and Web top marketers’ list of most effect...

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing...

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Emails with offers drive Back to School purchases...

Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email c...

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Learn the ABC’s of Back-to-School Email Marketing...

Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart use of subject...

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