Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Delivering A+ campaigns this back-to-school season

Posted on Jun 07 2013 by
The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative period.


Prioritize email quality over quantity

Posted on May 02 2013 by
Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.


Holiday insights for the early bird marketer

Posted on May 01 2013 by
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.


A week in the life of today’s hyper-connected consumer

Posted on Apr 29 2013 by
Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.


Making your mark with a newsletter

Posted on Apr 25 2013 by
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.


Do more than inform – build a community with a

Posted on Apr 24 2013 by
Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.


The importance of random sampling in statistical experiments

Posted on Apr 02 2013 by
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.


Planning for holiday 2013

Posted on Mar 27 2013 by
Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013


Mother’s Day – Email trends and tips

Posted on Mar 21 2013 by
Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.


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