Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

The importance of random sampling in statistical experiments

Posted on Apr 02 2013 by
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.


Planning for holiday 2013

Posted on Mar 27 2013 by
Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday 2013


Mother’s Day – Email trends and tips

Posted on Mar 21 2013 by
Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campaigns.


Want to increase your email frequency? Know your list health!

Posted on Mar 15 2013 by
Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list health.


Email blacklisting: 5 stages to recovery

Posted on Mar 07 2013 by
Email blacklisting: 5 stages to recovery


Cross-channel response attribution: credit where credit is due

Posted on Feb 27 2013 by
Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck.


Targeting customers for local marketing initiatives

Posted on Feb 21 2013 by
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.


Responsive design: creative and code collide to give email a

Posted on Feb 20 2013 by
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.


Top 10 trends in email, mobile and social marketing from

Posted on Feb 04 2013 by
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.


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